Native Coconut & Vanilla ShampooWorth it, if you want gentle over heavy-duty
around $20Check price

Is Native Coconut & Vanilla Shampoo and Conditioner Worth It?

Native — Is Native Coconut & Vanilla Shampoo and Conditioner Worth It?

Worth it, if you want gentle over heavy-duty

4/5 our verdict score

around $20price at time of review — check Amazon for current

  • Worth it ifYour hair is dry, damaged, or color-treated and reacts badly to sulfates
  • Skip it ifYour hair is fine and gets weighed down without added smoothing agents

Amazon shoppers rate it 4.4 out of 5 across 14,348 ratings. That is their number, not ours.

By Maya Bennett, kitchen & home · updated 2026-07-29

As an Amazon Associate, Is It Worth It Reviews earns from qualifying purchases. It costs you nothing extra, and it has never changed a verdict.

You're standing in the shower reading the back of a bottle because the front just said 'naturally derived' and gave you nothing to work with. Your hair's been dry and a little dull lately, maybe from color, maybe from the last shampoo that promised too much. You want something simple that actually does what it says, not a chemistry lecture and not a letdown.

Here's the bit the listing buries: this whole set runs on ten ingredients, and what's missing matters more than what's in it. Instead of sulfated surfactants (the harsh detergents that strip your scalp's natural oil fast), it uses coconut oil-derived cleansers, which clean gently rather than aggressively. That's the whole trick: a gentler cleanser means less oil stripped per wash, which means less rebound oiliness later and less need to over-condition. Food-grade cleansing salts and citric acid do the quiet supporting work of keeping the formula's pH balanced, which is what keeps hair cuticles lying flat instead of roughed up, which is where the shine and the 'silky' feel actually come from. No silicone is the other half of the story: silicone gives instant slip by coating the strand, but it also builds up over time and needs a stronger wash to remove. Skip it, and you get a cleaner rinse but less of that immediate smoothed-down feel, especially on fine hair. The coconut and vanilla scent rides on top, no dye added to color it.

So you're not buying a deep-repair treatment here, you're buying a gentle, honest clean, and gentle cuts both ways. Damaged or color-treated hair gets moisture without a stripping wash, but if your hair is fine or oily at the roots, a lighter formula can mean less weight and less lasting smoothness than a silicone-heavy one. The real question isn't whether it's natural, it's whether your hair type wants gentle or wants heavy lifting.

Worth it if

  • Your hair is dry, damaged, or color-treated and reacts badly to sulfates
  • You want a shorter, simpler ingredient list without dyes or silicone
  • You like a coconut-vanilla scent that isn't artificial-smelling

Skip it if

  • Your hair is fine and gets weighed down without added smoothing agents
  • You rely on silicone-based products for frizz control day to day
  • You have very oily roots and want a stronger clarifying wash

Not for fine or easily-weighed-down hair that relies on silicone smoothing to look finished.

If you've got dry, damaged, or color-treated hair and want a sulfate-free wash that won't overdo it, this is a quiet yes. If your hair is fine and needs a silicone or heavy conditioning agent to look smooth by lunchtime, this gentler formula probably won't get you there on its own.

Check price on Amazon · around $20 or Add it to your Amazon cart to sit on it

Before you go

Is native shampoo actually good for your hair?

For dry, damaged, or color-treated hair, the sulfate-free, silicone-free formula tends to clean gently without stripping natural oils, though fine or oily hair types may find it lighter than they're used to.

What is the healthiest natural shampoo and conditioner?

There's no single answer, but a shorter ingredient list free of sulfates, silicones, parabens, and dyes, like this one, is generally the benchmark people look for in a gentler formula.

What color is the Native coconut and vanilla shampoo?

It's formulated without added dyes, so it keeps a natural, undyed appearance rather than a bright artificial color.

Full spec sheet
Product Dimensions3.23 x 3.54 x 8.39 inches; 2.06 pounds

Maya Bennett covers kitchen & home for Is It Worth It Reviews. We research products and explain them honestly; we do not test them and we never pretend to.