First Day Vitamins ReviewsWorth it, if picky eating is a real daily fight
around $40Buy on Amazon

First Day Vitamins Reviews: Is the Gummy Multivitamin Worth It?

Worth it, if picky eating is a real daily fight

4/5around $40
FIRST DAY — First Day Vitamins Reviews: Is the Gummy Multivitamin Worth It?
The moment

Why the vitamin battle happens every morning

Picture the minutes before school: a chalky pill sitting untouched on the counter, a kid with arms folded, and you quietly deciding whether this is the hill to die on today. Gummy vitamins promise to end that standoff, and if you've been reading first day vitamins reviews while weighing whether a candy-shaped gummy can really carry what a pill does, that doubt is the whole story.

The mechanism

How First Day vitamins actually work

Here's the bit worth understanding: most kids' gummies are built around sugar and flavor, with vitamins added afterward almost as an afterthought. First Day flips that order. The base is a puree of organic apple, kale, broccoli and berries, and the nine vitamins, including D3, K2, folate and the B-complex, are blended directly into that fruit and vegetable matrix rather than coated onto a sugar shell. That matters because D3 needs K2 alongside it to actually get used well by growing bones, and folate and the B vitamins are the ones a picky eater's plate is most likely to be short on. Because it's pectin-based instead of gelatin, it's vegan, which is the detail that lets it sit next to dairy-free or plant-based households without a substitution conversation. What that means for your mornings is simple: you're not negotiating a pill or measuring a spoonful of syrup, you're handing over something that already tastes like the fruit snack it's pretending to be. The trade-off is that a gummy, however it's built, is still a supplement standing in for a gap in a meal, not a meal itself.

The click

So the real trade isn't pill versus gummy, it's whether closing a nutrition gap quietly, without a fight, is worth a daily gummy habit. If your kid already eats a wide range of vegetables and swallows a pill without theater, you're paying for insurance you don't need. If mealtimes are a negotiation, this is the version of a multivitamin actually built to survive contact with a four-year-old.

Who it's for

Who First Day vitamins are for, and who can skip them

Worth it if

  • Your child resists pills or liquid vitamins and mealtimes are already a negotiation
  • You want a vegan formula without checking gelatin sources yourself
  • Vegetables are a hit-or-miss part of your kid's diet most weeks

Skip it if

  • Your child already eats a varied diet and swallows a standard vitamin without a fuss
  • You mainly want the lowest-cost way to cover basic nutrient gaps
  • You're looking for a substitute for a pediatrician's specific recommendation

Not for families who just want the cheapest way to cover the basics, a plain multivitamin does that for less.

The verdict

The First Day vitamins verdict

If you've got a picky eater and mornings are already a negotiation, this is a quiet yes, it removes one fight from the day. If your child eats well and takes a standard vitamin fine, save the money and buy the cheaper bottle. Either way, treat it as backup for the gaps in a meal, not a replacement for one, and check with a pediatrician if you're stacking it with other supplements.

Amazon shoppers rate it 4.3 out of 5 across 3,105 ratings. That is their number, not ours.

Buy on Amazon

Before you go

Is First Day vitamins worth it?

It's worth it if a picky eater or a pill-averse kid makes vitamins a daily fight, since the gummy format solves that specific problem. If your child eats well and takes a standard vitamin fine, a cheaper option covers the same nutrients.

Are First Day vitamins FDA approved?

No dietary supplement carries FDA approval, because the FDA regulates supplements differently from drugs and doesn't approve them before sale. What's worth checking instead is ingredient sourcing and dosage, not a stamp that doesn't exist for this category.

Which vitamin is better, hiya or First Day?

Both are chewable multivitamins built around real-food ingredients and vegan formulas, so the practical difference tends to be flavor and how each is sold rather than a meaningfully different nutrient profile.

Full spec sheet
Product Dimensions2.95 x 2.95 x 4.8 inches; 7.68 ounces
Brand NameFIRST DAY
Item FormGummy
Primary Supplement TypeVitamin A, Vitamin B2, Vitamin C, Vitamin D3, Vitamin K2
Diet TypeGluten Free, Vegan, Vegetarian
FlavorStrawberry & Orange
Product BenefitsBrain Health Support, Emotional Development, Healthy Growth and Development, Immunity S…
Age Range DescriptionChild

Grace Lin covers health & personal care for Is It Worth It Reviews. We research products and explain them honestly; we do not test them and we never pretend to.