Is Bubs Goat Milk Formula Worth It for a Fussy Baby?

Worth it, for the right kind of tummy trouble

4/5around $35

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By Hannah Whitmore, baby & nursery · updated 2026-07-25

Bubs — Is Bubs Goat Milk Formula Worth It for a Fussy Baby?

The moment

Why some babies fight the bottle

Picture the 2am feed: your baby pulls off the bottle arching and fussing, knees drawn up, and you're standing there in the dark wondering if it's the formula or just a phase. If cow's milk protein seems to be the thing your baby fights every feed, you've probably already typed bubs goat milk formula into a search bar at some ungodly hour, hoping for a different answer.

The mechanism

How Bubs goat milk formula actually works

Here's what's actually happening in the can. Cow's milk protein forms a dense, rubbery curd in a baby's stomach, and that's what a lot of the fussing and arching is actually about, not an intolerance to milk in general. Goat milk protein, especially the A2 beta-casein it's naturally higher in, forms a softer, looser curd that breaks down faster. That's the whole mechanism behind Bubs goat milk formula: it isn't goat milk protein bolted onto a cow's milk base, it's whole non-GMO goat milk, powdered fat and all, so the protein structure a fussy tummy is reacting to is different from the start, not adjusted afterward. Because it's whole milk rather than a protein isolate, the fat comes along for the ride too, which is part of why the formula tastes creamier and why some babies who were pushing bottles away take to it without a fight. It's fortified with iron at the level infants 0-12 months need, and it's built as a single-stage formula, so you're not switching cans and recipes every few months the way some staged systems ask you to. One less variable during a stretch of parenting where you already have enough of those.

The click

So you're not really buying a different brand of formula, you're buying a different protein curd, and that's a chemistry question, not a marketing one. If the arching and gas were about how densely the protein clots, this changes that. If the fussing was about something else entirely, no goat milk on earth fixes it.

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Who it's for

Who Bubs goat milk formula is for, and who should skip it

Worth it if

your baby seems to fight or arch through every cow's milk formula feed
your pediatrician has suggested trying a goat milk based formula
you want one formula that covers the full 0-12 month range instead of staged cans
your baby has taken well to creamier, whole-milk based formulas before

Skip it if

your baby has a diagnosed cow's milk protein allergy, since goat and cow proteins cross-react
your baby is already thriving and settled on their current formula
you need a hypoallergenic or hydrolyzed formula for a diagnosed intolerance

Not the answer for a diagnosed cow's milk protein allergy, since goat and cow proteins cross-react.

The verdict

The Bubs goat milk formula verdict

If your baby struggles specifically with cow's milk protein and your pediatrician is on board with trying goat milk, this is a quiet yes, worth having in the cupboard before the next tough feed. It's not a match for a diagnosed cow's milk protein allergy, since goat and cow proteins cross-react there, so that boundary is a medical one, not a preference.

The 3am feed doesn't have to be a negotiation. Day one with this in the cupboard looks like a bottle made the same way as always, just with a different formula in it, and a few days of watching whether the arching and the gas ease up before you decide anything further. A lot of the parents among those 2,195 ratings land here for the same reason: not because it's trendy, but because their babies settled into feeds more easily on it than on what they'd tried before. That's worth some quiet optimism, not a purchase you need to rush.

Amazon shoppers rate it 4 out of 5 across 2,193 ratings. That is their number, not ours.

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Before you go

Is Bubs Goat Milk a good formula?

Yes, it's a solid option for babies who struggle with cow's milk protein, since whole goat milk forms a softer curd that's easier to digest. It isn't a fix for diagnosed cow's milk allergies.

Is Bub's goat milk formula safe?

Yes. It's manufactured to infant formula standards and fortified with iron for babies 0-12 months. Check with your pediatrician before any formula switch.

Is the Bubs formula recalled?

No, there is no recall on Bubs Whole Goat Milk Formula at this time.

Is Bubs or Kendamil better?

Neither is universally better. Bubs uses whole goat milk in a single-stage formula, while Kendamil goat is staged. Choose based on whether you want one can for the whole first year or a staged system.

Is Bubs Goat Milk FDA approved?

The FDA doesn't issue approvals for infant formulas, but it requires registered formula makers to meet nutrient and safety standards, which Bubs is manufactured to meet.